Founders of London-based Muzmatch, an alumni of san francisco bay area’s Y Combinator accelerator, focusing on the 400m Muslims looking to marry
A UK-based dating app for Muslims is focusing on “global domination” after building an market in 190 nations.
Muzmatch premiered in 2015 by founders Shahzad Younas, now 33, and Ryan Brodie, 24, aided by the goal of producing an application to fix issues faced by young Muslims trying to locate their lifelong partner.
Self-taught previous computer technology student Younas, now 33, claims that navigating the realms of family members, tradition, tradition and religious considerations in many cases are over looked on other dating apps.
Headquartered in East London having a team that is additional Bangladesh, the application now boasts a lot more than 500,000 users and has now facilitated marriages in 112 nations. you will find intends to launch it in twelve languages that are new.
“i am a Muslim and are also a lot my buddies and so I comprehend the powerful. Everybody chatted on how difficult it had been to locate a partner. It absolutely was a really problem that is common” Younas told BusinessCloud. “It had been a no-brainer that is real introduce the application.
“We refer our plans for the following 12 months as ‘global domination’. Into the Western market, like the United States, British and Canada, we are currently the player that is biggest.
“Now, it is the right time to bed-in to various areas internationally.”
?1.5m seed funding round
Just last year Muzmatch invested four months when you look at the prestigious Y Combinator accelerator in san francisco bay area which includes helped famous brands Airbnb and Dropbox become market leaders. Brodie has stated that Y Combinator has “an amazing background” and so it offered them the “ammo and belief” they needed seriously to succeed.
Y Combinator had been accompanied by brand New York-based investor FJ Labs and London-based business builder Hambro Perks in a ?1.5m seed funding round earlier in the day this current year. Muzmatch has because added 150,000 members that are new its platform.
Though the market appears unlimited: Younas estimates there are two billion Muslims round the global world and that 300-400m of these are solitary and seeking to marry.
“It’s not only Muslims in western countries, in Muslims in Muslim countries,” he said. “These changes and changes in mindset are occurring equally as much in those nations as it’s right right here.
“Our users happen to be different countries to get married. We had one individual in Indonesia whom married some body through the Netherlands, and another user from Asia someone that is marrying Saudi. The past one ended up being Zimbabwe and Southern Africa.
“The point of this financing round was to speed up our development – to start out placing a spending plan behind advertising and possess the marketplace.”
The software was launched in 2015 and quickly gained traction across the globe april. The iteration that is first to achieve 50,000 sign-ups with its first 12 months, with around 90 % coming through word-of-mouth.
“For variation two associated with the application we attempted to widen its appeal while making a more cohesive product,” said Brodie.
“In our minds, this isn’t a throw-away business – it had been a really thing that is serious.
“There are areas into the application, which we designed together, in an attempt to help facilitate individuals meeting.”
Designed for the community that is global
Brodie believes that the prosperity of the software is with in component due to Younas understanding that is’ deep of problem.
“ From time one we have been extremely mindful of feedback through the community and respecting whatever they think and whatever they need,” said Brodie.
“We’ve built a platform having a set that is wide of and according to your degree religiosity, you are able to contour the matches for you personally.”
The set claims that 15,000 individuals around the globe are finding their partner in the software and 60 individuals each day make contact using them to inform them a tale of success.
Whenever signing up, the software requests the user’s age, location, profession, training. It then requests particulars, for instance the standard of religiosity – which may be specified having a slider – and exactly how times that are many day they pray.
“It’s intentionally subjective,” said Younas. “It provides you with a guide that is rough of someone else self-identifies.
“There are so numerous various countries inside the world that is muslim Arab, Pakistani and Indian. They have been quite different, and people that are many to locate along those lines.”
A dating app looking to marry down its spending user-base may well not look like good company, however the co-founders discover that pleased partners would be the PR that is best.
“A Muslim wedding takes place quickly following the engagement, between three and 6 months,” explained Brodie.
“ everything we find is the fact that during the wedding, it really is a amazing pr car for people because everybody knows that the happy few met on Muzmatch.
“These are big weddings – with six hundred individuals – therefore it works great.”
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